BuzzSumo Material Analyzer + fact checking web sites
When journos use CrowdTangle, they usually by now have a hunch that a information story is misinformed.
So, extra frequently than not they start out their investigation with a question in mind, and search CrowdTangle to uncover social media pages and group conversations around said query.
Very well, a similar method can be carried out in BuzzSumo to explore well-liked, albeit misinformed world wide web content.
And this workflow proves even more potent when mixed with intel from fact checking internet sites.
Let’s walk as a result of the process. Get the look for “Horse paste” – this subject matter attained traction in 2021 amidst the pandemic, when community figure Joe Rogan publicly declared he was ingesting the material (in any other case recognized as Ivermectin), on the comprehension that it could heal Covid-19.
The news did the rounds on social media, and became a classic illustration of misinformation. Here’s an instance of how I went about investigating it.
Examine the most engaging headlines close to suspected misinformation
I headed to BuzzSumo’s Articles Analyzer, and searched “Horse Paste”