Rainbows Hospice: delivering a world-class website

We get to work with some awesome corporations, but we’re also very pleased to function with a range of charities across a quantity of critical triggers. 

So, when Rainbows Hospice for Young children and Youthful People today approached us to generate a upcoming-evidence web page to fulfill the requires of a electronic-1st practical experience for employees, support consumers and supporters, we received to work…

About the consumer

Masking the East Midlands place, Rainbows Hospice treatment for hundreds of people every single 12 months who have a baby or young particular person with a severe or terminal disease. 

They provide a range of services together with bereavement aid, conclusion of existence treatment, symptom administration, shorter breaks and respite care with assist from a crew of physicians with abilities in children’s palliative and end of existence treatment. 

Their mission is to guidance each individual youngster and younger human being in reaching their whole opportunity and developing memories for their family members to treasure. 

The problems they confronted

The Rainbows web site became a critical instrument for families who have to have its assist and also for advertising makes use of to elevate critical money and make general public consciousness, as Rainbows relies on boosting the large majority of their profits from voluntary donations.

Their latest internet site steadily grew to become unfit for reason, going through technological challenges which led to troubles when donating on-line and the existing CMS was unsuitable for the Rainbows group to use as it lacked overall flexibility.

This is in which we jumped in. Rainbows challenged us to produce a globe-course, consumer-helpful internet site to fulfill the needs of their team, support buyers and supporters.

Kate Vines, Job Shipping and delivery Manager at Hallam said: “Rainbows arrived to us with a handful of worries close to the user working experience on the donations web page together with some challenges they have been owning processing the donations.

“The group at Hallam worked intently with Rainbows to make sure all requirements ended up achieved and to give a resolution that not only looked excellent but also resolved their earlier concerns about donating.

“The function is now in its next phase, exactly where we are earning further more improvements to the web site to insert in additional attributes and features.”

What did we do?

Our intention was to develop a dazzling, partaking and, of program, entirely-purposeful site on WordPress CMS. 

The very first move we took was to run discovery workshops with the Rainbows crew to uncover their suffering points and discover the desires of just about every of the core viewers and user groups. We then made wireframes and Website positioning study to make confident the manufacturer, end users and research engines were being all taken into thought.

Jake Third, Controlling Director at Hallam stated: “I like it when we supply a fantastic product or service for a significant trigger – our task with Rainbows is a fantastic illustration of this. We obtained custom made integration with their CRM to maximize operational performance. We also managed to boost their cellular pace to 100 and their bounce charge declined by 16%. Effectively carried out to the entire staff who expertly managed this project.”

Ta-da! The results are in… 

We pride ourselves on getting a unified tactic to provide extraordinary final results to our clientele.We saw an improvement in all spots across the board like user engagement, lowering bounce costs and improving viewing time.

Nishil Saujani, Head of Advertising and marketing and Communications at Rainbows Hospice, said: “Working with Hallam has been a pleasure. When we commenced setting up for this venture more than a year ago, obtaining been through the system before, I braced myself for a difficult twelve months in advance. Nonetheless, Beth, Kate, Tom, Dave and the staff helped assure every little thing ran efficiently and the procedure was virtually pain-cost-free.”

Look at out the situation review

Do you want Hallam on your side?

If you have a identical problem in thoughts, just notify us what you want to accomplish – we’ll enable you know what knowledge we have in your sector and how we can assistance you. 

Get in contact to organize an informal chat and learn how our authorities can enable your business to thrive on-line. 

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