Meet Keith Rabois’ and Jack Abraham’s New Stealth Startup

Meet Keith Rabois' and Jack Abraham's New Stealth Startup
  • VCs Keith Rabois and Jack Abraham are setting up a team for a new stealth startup in Miami.
  • OpenStore will “present instantaneous liquidity to extended-tail Shopify retailers,” Rabois tells Insider.
  • The startup is employing, but there is certainly a catch. “100% of the employees will be centered in Miami,” reported Rabois.
  • See more tales on Insider’s business enterprise page.

Founders Fund’s Keith Rabois and Atomic’s Jack Abraham are quietly building a staff for a new stealth startup in Miami.

The two California-to-Florida transplants the two moved to Miami in the course of the pandemic yr and have joined forces to create OpenStore, a business that will “give fast

to extended-tail Shopify merchants,” Rabois tells Insider in an unique job interview.

“So we will give them an supply to buy their company quickly, the exact same day,” he included. In exchange for the income from the acquisition, all those merchants will agree to transfer their e-commerce outlets to OpenStore which will integrate and function them all on a one system.

Another way to describe the company is “Sq. fulfills OpenDoor.” In addition to being an trader at Founders Fund, Rabois is also the cofounder of OpenDoor, the on the internet true estate firm, and he’s previous COO of electronic payments processor Sq.. 

“It is really like OpenDoor in the sense of reevaluating a home site and seeing instantaneous delivers. And it can be a little bit like Sq. in that we are earning liquidity obtainable to any organization operator on the net promptly,” reported Rabois. 

So significantly, the company has not made any acquisitions however since it is however early in the system of creating the workforce. “There are some basic points we have to have to do initial like assemble a group, have an workplace to get the job done with each other and collaborate, and have a platform to essentially operate the business the moment we get the organizations,” Rabois said.

“The simplest aspect will be really obtaining the organization,” he extra, detailing that most of the firms they are eyeing do not have the alternative to elevate funds through monetary institutions on their personal. “We feel it will be truly fairly effortless to find Shopify merchants who are interested.” 

Keith Rabois

Keith Rabois


Rabois also claimed the staff presently has nine total-time staff and they are actively recruiting supplemental engineers as effectively as a direct designer. They also signed a lease in the trendy Wynwood neighborhood of Miami and are relocating into the fourth flooring of The Annex on Monday.

Keeping it in the family members, Founders Fund and Atomic, who are also backing the new business, will be housed in the same developing. The only condition for possible personnel, according to Rabois, is they have to be willing to relocate if they do not previously are living in the sunshine condition. 

“A single hundred percent of the workforce will be centered in Miami,” he explained.

The plan for OpenStore was planted in 2018 as serial entrepreneur and trader Abraham was researching the significant expansion in non-Amazon e-commerce retailers and profits. It was an location he had been tracking for approximately a decade. In 2010, Abraham sold Milo, a startup that tracked serious-time in-retail outlet stock for merchants, to eBay for $75 million.

Abraham is also the founder and managing spouse of Atomic, the undertaking studio that has churned out startup successes like the digital health startup Hims, the house development builder Homebound and the AI-powered simply call heart Replicant. 

In January, following he relocated from San Francisco to Miami, Abraham and Rabois satisfied to discuss the basic challenges still experiencing merchants both online and offline.

The outcome was what shaped the eyesight for OpenStore, according to Abraham. Even though aspect of its mission will be centered around liquidity, a longer-expression eyesight is to provide the working experience of spontaneous discovery again on-line. He offers the analogy of how you would wander into a bookstore to search titles. You may perhaps wander out of the bookstore with the e book you intended to get, or find out a new creator when you are in the retail store. 

OpenStore’s ultimate program is to one day connect retailers and shoppers into a one unified knowledge by bringing back some of that spontaneous browsing knowledge as a result of entry to data, information and facts, and funds, reported Abraham, introducing that if the model is effective, OpenStore will be the 1st of many new startups Atomic strategies to get the job done on from their before long-to-open up Miami business.

“When I moved out below correct following the pandemic, many have been skeptical but we’ve demonstrated that Miami has all of the proper components to foster a healthful startup ecosystem and Atomic designs to aggressively develop and scale here,” claimed Abraham.