December 3, 2022


Stock development

Liberty switch mascots as marketing of Brooklyn move accelerates

Because 1997, the Liberty mascot was a pet dog named “Maddie” soon after Madison Square Yard, equally the team’s house and corporate proprietor. Every year, one Liberty sport was committed to this loveable canine … “Maddie Day!”

Properly, the Liberty has not played at the Back garden in three many years, getting been exiled to Westchester County Middle by James Dolan in 2018 and 2019, then forced by the pandemic to engage in in the WNBA “wubble” past period. Now, the group is obtaining ready to debut in Brooklyn at Barclays Center.

And, of training course, the Backyard no extended owns the Liberty. Joe Tsai bought it in early 2019 and it is now part of Tsai’s BS&E, also the dad or mum of the Nets, Barclays Middle and the G League and NBA2k teams.

Enter “Ellie, the Elephant!” On Thursday, the group launched a hugely manufactured movie on the changeover from canine to pachyderm, with “Maddie” traveling by subway from 33rd and 7th to Flatbush and Atlantic … only to find “Ellie” on the arena plaza.

“Maddie,” the Liberty states, is not absolutely retired. She will make special appearances through the time, in accordance to the press launch saying Ellie.

All right, so why an elephant? For starters, say the Liberty, “Elephants signify strength, ability, wisdom, and determination. They are also praised for their longevity, endurance, cooperative spirit, and loyalty – all attributes that are synonymous with the New York Liberty’s journey to Brooklyn, the gamers and loyal lovers.”

But here’s the exciting component. Back in 1883 when the Brooklyn Bridge joined the borough to the larger sized earth, there had been fears that the bridge, then the longest suspension bridge in the planet, could possibly not be powerful plenty of to have large hundreds. So showman P.T. Barnum marched 21 elephants across the bridge which alleviated the panic. Now, an elephant is primary the Liberty from Manhattan to Brooklyn in an additional massive move.

It’s all element of the Liberty’s marketing and advertising for the move — and the franchise’s 25th anniversary. Tsai’s people are pumping out a whole lot of news, significantly now with the staff in coaching camp at Barclays. Above the past several times, there’ve been objects on the Liberty’s nationwide and Tv set schedules and Monday is virtual Media Day as perfectly as “Ellie.”

On Friday, the Yes Community declared that it will televise a report 19 New York Liberty games this time, starting with their debut at Barclays on May possibly 14 vs. the Indiana Fever. Chris Shearn and Michael Grady, familiar to Nets lovers, will take care of play-by-engage in whilst Julianne Viani-Braen will cope with investigation. In fact, the match will be broadcast on both equally Of course and ESPN, one of two video games on the community this time.

What’s more, Barclays Center will be all dressed up in seafoam and black whenever the Liberty performs, the smaller follow court docket off the entrance plaza is the place the Liberty will exercise and a new locker area has been carved out of the arena areas.

The WNBA, of program, is on the increase and the Liberty’s go to Brooklyn will be viewed closely (when admirers can populate the arena in huge numbers.) As Brian Lewis reported in August 2019, the Liberty concluded in the best four in WNBA attendance in all 18 seasons they played at the Back garden, averaging 9,888 in 2017, the period right before Dolan moved the team. Potential and ticketing have however to be announced.