November 29, 2022


Stock development

Instacart Hires Uber’s Laura Jones As New VP of Brand and Marketing

  • Instacart has employed Uber advertising exec Laura Jones as its new VP of model and promoting.
  • The grocery shipping company is planning a direct listing and is valued at $39 billion.
  • Jones led promoting for Uber’s rides small business and is credited with making its product or service advertising firm.
  • See much more stories on Insider’s enterprise website page.

Instacart has snapped up Uber internet marketing exec Laura Jones as its new VP of model and advertising and marketing, the firm announced this week

Jones is becoming a member of the grocery shipping corporation as it truly is been boosting its ad business ahead of its expected public listing. She will report immediately to COO Asha Sharma. 

She will lead all features of the firm’s promoting, including creative, brand advertising and marketing, media, product or service promoting, and advertising and marketing operations, and is tasked with coming up with a cohesive manufacturer identity for Instacart that threads across all factors of its enterprise.

Instacart verified that Jakii Chu, the company’s previous main marketing and advertising officer, still left the firm in February and now serves as an advisor.

“As a extended-time customer, I’m between the several who depend on Instacart to energy my house,” Jones wrote in a LinkedIn put up announcing her new job. “Now, I am thrilled to enable outline and form the model, threading it by all factors of the encounter, and to share the tale of why we do what we do.”

The advertising vet spent six many years at Uber, most just lately as the world wide head of promoting for the journey-hailing firm’s rides business and masterbrand. She led a staff that was dependable for growing the Uber manufacturer globally, which include its ridership and loyalty and subscriptions packages.

Jones is also credited with setting up Uber’s product or service advertising group from scratch, and scaling it to additional than 60 merchandise internet marketing supervisors and strategists globally.

Prior to Uber, Jones spent four many years at Google foremost manufacturer and advertising and marketing communications for Google Specific, and two yrs at Visa advertising its digital wallet, now known as Visa Checkout.

Jones’ appointment comes on the heels of Instacart introducing a string of new executives to its leadership ranks from major providers like Fb, Amazon and Google as it expands both equally its retail associates beyond grocery and its geographic footprint. The company is also in talks with former Facebook advert product sales exec Carolyn Everson for a leading put up, as Insider recently described. 

Instacart just took in $265 million in clean financial commitment from Andreessen Horowitz and Sequoia Money, valuing the San Francisco-primarily based unicorn at $39 billion. Its advert company is expanding as well and is forecast to strike $1 billion by 2022.