Podcasts have been getting their 15 minutes of fame for nearly a 10 years now. For entrepreneurs, we’ve found podcasts go from off the radar, to a broad open new channel, to an founded, even crowded, medium.
It’s accurate that it is more durable to make a subscriber foundation now than it was at the starting of the B2B podcast increase. That doesn’t imply podcasts are not a worthwhile channel, however — just that it usually takes method and time to comprehend their entire prospective.
No, the proliferation of podcasts indicates that you should be repurposing your podcast content material for other channels. This articles can enable travel targeted traffic to the podcast, raise awareness of your brand’s considered leadership, and even turn out to be celebrity information in its have ideal.
Here’s how to switch your celebrity podcast information into movie internet marketing.
Transform Your B2B Podcast into Video clip Advertising
Video clip is the most popular style of material for almost every single social media site. LinkedIn, Facebook, and Twitter all have algorithms that grant video articles additional visibility. So the first move in repurposing your podcast is…
1 — Start out Capturing Video clip
Most B2B podcasts are interview-style, that includes a conversation concerning two or 3 members. Turning this kind of content material into movie is easy with a recording system like Riverside or Zencastr. These plans can history superior-high-quality video and audio at the exact same time, and will generate separate documents for audio-only and audio + movie.
To make certain your friends look as fantastic as they sound, make sure they:
- Established the digicam at a flattering angle
- Have a blank qualifications powering them — and no digital backgrounds
- Have a resource of light-weight in entrance of their face, not powering their head (a low-cost ring light is a good way to get the right illumination)
- Have on stable colors, with out distracting designs
We always mail a briefing to attendees prior to recording, such as the higher than information. That way, anyone knows what to anticipate going in. We have also discovered it beneficial to send a webcam with a designed-in ring light-weight to every single visitor — that way, you can nevertheless get substantial-high-quality online video even if they are rocking a 15-12 months-outdated notebook.
2 — Change Raw Footage into Movie Episodes
For an job interview podcast, you are going to only have to do minimum editing to deliver the movie. A simple video modifying application (like iMovie) will enable you slice out the non-appropriate bits and incorporate intro/outro clips. Make sure to include captions for accessibility, as well!
If you have the time and assets, you can spice up the video with b-roll (also acknowledged as stock footage). A few clips that illustrate what the speaker is talking about will function wonders for adding visible interest.
You can add your video podcast to your brand’s YouTube channel, or use a system like Libsyn to syndicate it.
3 — Atomize the Video
You could publish whole episodes of your online video podcast to social media — but the algorithm would choke on them. LinkedIn recommends 1-minute optimum for a online video put up, for case in point.
Improved to concentration on the most powerful takeaways. Let us say you have three killer soundbites from the recording. You could produce a quick video for each and every, adding visible interest. For case in point, insert slides with quotes from the audio, b-roll, or a mixture of both.
You can article these clips natively to LinkedIn, Fb and Twitter. The objective is to spark engagement with the movie on social alone — not essentially to drive site visitors to the podcast. They can be excellent considered management material in their very own right.
4 — Arrange for the Upcoming
When you’re consistently generating online video articles, it is very important to have it appropriately tagged and arranged. You can repurpose the material for years to arrive — furnished your long run marketing and advertising workforce can come across what it needs. As you make your library, make positive to manage as you go to prevent a huge headache down the road.
Platforms like our consumer Brightcove make it less difficult to both of those manage your selection and make it effortlessly available across the organization.
5 — Forged Your Pods Even Further
As podcast recording platforms have gotten more refined, it is now easy to incorporate online video recording to your job interview sessions. This uncooked footage can become a launching floor for your written content, getting it to much more channels and reaching far more men and women than it would in audio-only form.
Does podcasting work for B2B? Examine out the story of SAP’s Tech Not known podcast.