November 27, 2022


Stock development

Houston Rockets name new chief marketing and strategy officer

The Houston Rockets announced Monday that they have named Julian Duncan as the team’s new main promoting and strategy officer. He most a short while ago served as main advertising and marketing officer and senior vice president of social accountability for the NFL’s Jacksonville Jaguars.

In addition to directing the advertising and marketing, marketing, and branding efforts, Duncan will also oversee supporter working experience, electronic articles, retail, and local community engagement. The press release reads as follows:

“Julian has a verified track file for manufacturer innovation and management.” mentioned Gretchen Sheirr, president of organization functions for the Rockets.  “We think Julian’s impression will resonate not only within our business and fanbase, but all over the Houston group.”

“As a indigenous Houstonian, it is a aspiration appear real to have the option to come again property and be a part of the Rockets,” stated Duncan.  “I am thrilled to be part of an corporation with this kind of a wealthy background and to assist develop upon a brand name that is endeared by Rockets fans across the globe.”

Duncan played soccer at Rice University though double-majoring in Sport Administration and English.  He gained an MBA from Rice’s Jones Graduate University of Business in 2006.

Adhering to a stint as a participant in NFL Europe and the Canadian Football League, Duncan returned to Houston as a business analyst in the electricity industry.  He later on joined Nike’s Promoting Growth Method and grew to become their World Brand Director.  For the duration of his time at Nike and afterwards Under Armour, Duncan’s operate promoted the models of many athletes and cultural icons, which includes LeBron James, Stephen Curry, Serena Williams, and Dwayne “The Rock” Johnson.

Along with a selection of world-wide CMOs, Duncan serves on the steering committee and advisory board for Adweek’s Brandweek platform, whose mission is to catalyze the advancement and improvement of marketeers around the globe through occasion experiences, on-line and print engagement, mentorship, and coaching.

With Houston set to select at No. 2 in the very first spherical of the NBA’s 2021 draft future 7 days, it’s an opportune time for the franchise to deliver in an established chief to direct their promoting force. From a branding perspective, the player they choose at No. 2 (assuming they preserve the decide) will promptly turn into the team’s most obvious participant because James Harden.