December 3, 2022


Stock development

Feature Fridays: How uses Litmus Personalize in preparation for Black Friday



For this week’s version of Attribute Friday we’re conversing all matters Black Friday!

This email from British smartphone retailer features customized dynamic articles automation by Litmus Personalize, driven by Kickdynamic.

Personalization strategies include:

  • Countdown timers
  • Social proof
  • Merchandise Automation

Countdown Timers

By applying a countdown timer in the header of the email, kingdom create a feeling of urgency for the recipient. It emphasizes the constrained time to get for advertising pricing, or in this case, totally free following-day supply.

Social evidence make use of social evidence capabilities in the form of click on counters. Exhibiting how quite a few individuals have clicked on each and every products will cause important FOMO (concern of missing out). The steps and tips of some others are exceptionally powerful to generate trust—and motion.

Product or service Automation

By using dynamically generated merchandise listings, like an impression and the price tag,, has streamlined its processes. This automation is practical as stock and pricing can fluctuate around the program of the Black Friday weekend. It ensures that only products and solutions that are in inventory are exhibited, updating instantly based on their Google buying feed.