December 6, 2022


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Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth's Blog

When a brand name is profitable, there is generally a need to extend it.

Disneyland was an extension of Disney flicks. It reflected some of the magic of the films, but made something new and beneficial as effectively. Disneyland had some of the Disney essence and then designed one thing additive and new.

Apple did the exact factor with the Apple iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica observe is just a memento. It is not a far better view. It’s not a lot more of a Leica than any of a dozen other overpriced watches could be observed to be. It is merely there to remind you that you preferred the first. It is a memento of a sensation, not the creator.

Very little mistaken with a souvenir. I’m positive Leica will make a earnings from their enjoy with minimal damage to the guarantee that the brand itself tends to make. But make far too numerous souvenirs and you turn out to be a hollow shell, squandering the opportunity to make the change you request.

The crappy t-shirt you bought at your most loved musician’s concert is a memento, but they shouldn’t depend on that as their legacy or the engine of their advancement.

All day, person creators have to make options about what they’re heading to do next. In some cases we can generate an extension. And at times, we choose to make a memento rather.