In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing and advertising approaches employed at Correct Shot Gun Club and how they developed an electronic mail record with much more than 10 million subscribers.
In Episode 125 of the Lion’s Share Promoting Podcast, Tyler and Jon communicate about the most recent information: direct-to-consumer models can now get adverts on Amazon that generate website traffic to the brand’s internet site. They talk about the prospective advantages that this has for models, like serving to to guidebook consumers to your web page.
Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing and advertising at True Shot Gun Club.
In their discussion, Tyler and Curt communicate about retention marketing and advertising procedures applied at Real Shot Gun Club and how they constructed an email checklist with far more than 10 million subscribers.
To finish the episode, Curt leaves us with his critical takeaway: continue to be dependable with your advertising and marketing method and handle promoting like a marathon.
01:10 -What’s in the News: immediate-to-client brands can now get adverts on Amazon that generate traffic to the brand’s internet site
06:20 – Showcased Visitor: Curt Staubach, Director of Marketing at True Shot Gun Club
07:15 – About True Shot Gun Club
07:50 – Making an email record of 10 million subscribers
10:33 – Developing strategic partnerships with other brand names
12:50 – How 10 million electronic mail subscribers effect all round internet marketing tactic
15:06 – Making use of contests as a retention marketing approach
18:22 – The technologies powering Correct Shot Gun Club’s retention promoting
21:51 – Fidelitas’ role in True Shot Gun Club’s retention marketing
24:35 – Having started out with segmentation
26:08 – Holding a superior open up level with substantial e-mail send frequency
28:30 – Most important KPIs in retention marketing and advertising
30:32 – Important Takeaway: Be Consistent Marketing and advertising is a marathon
32:53 – Outro