Email Marketing for Your Small Business: 5 Budget-Friendly Platforms

Email marketing is a tried and tested means to promote your business. With the vast majority of email marketing platforms available, however, it can be a bit confusing to choose which ones are worth investing in.

Fortunately, we’ve rounded up the most budget-friendly platforms available on the market for your convenience. We’ll go over each option and talk about its key benefits. Let’s get started!

Top 5 Budget-Friendly Email Marketing Platforms at a Glance

To give you an overview of the top 5 email marketing platforms available, here’s a quick glance at each option:

Best Budget-Friendly Email Marketing Platforms for Your Small Business

Now it’s time to take a look at each email marketing platform and break down the pros and cons of each:

1.   Brevo

Formerly known as Sendinblue, Brevo is a great tool to use for marketing with its built-in features for streamlining deals and centralizing important tasks like customer service responses. On top of that, Brevo also comes with various pre-made templates as well as an AI assistant that can help you out with certain tasks.

Pros

• Email automation: users can customize email automation depending on specific customer behaviors.
• CRM features: comes with a built-in dashboard for keeping track of customer contact information and interactions.
• AI assistant: helps with generating specific content for marketing campaigns and improving customer service.

Cons

• Limited free plan: most useful email marketing features are only included in paid versions
• Analytics and insights: reports are less comprehensive compared to other email marketing platforms

2.   Moosend

Moosend focuses more on email marketing rather than all-around marketing services. Through this tool, users can generate content using the software’s built-in AI writer and speed up tasks like sending follow-up emails due to its effective automation features.

Pros

• Thorough analytics and insights: includes real-time performance reports to help monitor email campaigns.
• Affordable pricing: paid plan starts at $9/month with flexible custom pricing options for various needs.
• Automation features: wide variety of marketing automation features including ready-made automation workflows and trigger-based automation.

Cons

• Lack of templates: fewer email templates compared to other email marketing platforms.

3.   Omnisend

Omnisend is an email marketing platform best suited for e-commerce businesses. With features such as email automation and product pickers, Omnisend is a great choice for businesses looking to increase sales via strategic marketing tools.

Pros

• Focus on e-commerce businesses: due to its focus on e-commerce businesses, Omnisend provides helpful tools like gift boxes and product pickers that can help enhance customer experience.
• Comes with a free plan: the app’s free plan includes most features available on the paid versions.
• Web-tracking filters: allows you to monitor both anonymous and known visitors browsing through your online store.

Cons

• Limited customization features: customization features are not as comprehensive compared to other email marketing platforms.

4.   EmailOctopus

EmailOctopus is a basic yet affordable email marketing platform that comes with a built-in email builder and basic templates. The software also allows you to schedule emails through its customizable automation flows.

Pros

• Affordable plans: even with its wide variety of marketing features, EmailOctopus offers affordable plans.
• Easy-to-navigate: while not as advanced as other platforms, EmailOctopus includes a user-friendly interface
• Free version gives access to all features: for those not yet ready to commit or simply want to try it out first, EmailOctopus offers all of its features on their free version with some limitations.

Cons

• Basic email builder: lack of advanced features may not be suitable for experienced marketers.
• Lack of templates: library is not as extensive compared to other email marketing platforms

5.   PosterMyWall

PosterMyWall is an all-in-one email marketing platform that’s best suited for small to medium-sized businesses. Due to its comprehensive yet simple-to-navigate features, users can enhance their marketing strategy with ease.

Aside from key features such as its wide variety of email templates and scheduling tools, PosterMyWall also comes with its own built-in editor that allows you to create your promotional materials straight from the app.

Pros

• User-friendly interface: aside from its easy-to-navigate features, PosterMyWall also comes with both video and article tutorials on how to best maximize the software.
• Wide variety of AI tools: aside from content generation using its AI writer, PosterMyWall also has a built-in AI background remover and text-to-image AI generator among many others.
• Extensive library of email templates: PosterMyWall comes with over 3,330+ email design templates for an easier time establishing marketing campaigns.

Cons

• May be too simple for advanced marketers: while great for beginner marketers and small businesses, experienced marketers may prefer more advanced email marketing platforms.

What Makes a Good Email Marketing Platform?

When deciding which email marketing platform most suits you, we recommend looking at certain important factors. These include:

1.   Budget

The first thing you’re going to want to consider when choosing your preferred email platform is your allotted marketing budget. While some of these sites offer custom pricing, we generally recommend considering narrowing down your choices to options that are still cost-efficient in the long run.

For instance, if you’re looking to first get a feel of email marketing, it’s best to try out software like EmailOctopus which comes with a free version before fully committing.

2.   Customer Base

Another factor that will help you determine the best email marketing tool for your small business is the size of your customer base. While all of these platforms can be used by small businesses, some are more cost-efficient than others.

For instance, some of these software have built-in AI tools that can maximize efficiency even with a larger customer base such as PosterMyWall or Brevo.

3.   Features

While these apps have more or less similar features, some can suit you better depending on your needs. For instance, platforms like PosterMyWall also have a built-in drag-and-drop editor that can help you customize your email templates.

4.   Long-term use

Although there’s no telling where your business might head in the future, it’s a good decision to choose an email marketing platform that you can use in the long run. Not only because you’ll eventually get used to its features, but also since you will be storing a bulk of your email templates on it for the foreseeable future.

It can be difficult to switch to another app, so we always recommend choosing an all-in-one marketing platform that can benefit you even with long-term use.

Enhance Your Email Marketing Strategy Today

Enhancing your email marketing strategy means finding an email marketing platform that can help fulfill your tasks. While there are so many options to choose from, these platforms each have their own strengths and weaknesses.

Explore your options, test what works, and get ready to take your email marketing to the next level.