PICTURED: Adam Casillas at the Latino Business Expo. Photo submitted
by Alex Wilson
Adam Casillas discovered the worth of challenging function and networking by the time he was outdated ample to ride a bike.
Escalating up in Oxnard as the youngest of 12 little ones, together with just one who handed away at start, his mothers and fathers instilled the values that led to his results as an entrepreneur, he said. Casillas organizes the Latino Business Expo at the Ventura County Fairgrounds with his spouse Richard Ramos twice a 12 months, whilst also functioning as a authentic estate agent.
“My individuality is, I like talking to people today. I like revenue, I like engaging. I’m very good at what I do,” Casillas explained.
His mom and dad were from Guadalajara, Mexico and both of those handed absent about a 10 years in the past. His father, Roberto, worked really hard in agriculture and landscaping, from time to time leaving the house at 5 a.m. and returning at 7 p.m.
“He taught us how to get paid suitable off the bat,” he recalled. “At the age of 7, 8, 9, 10 a long time outdated, me and my brothers ended up hustling. We had been mowing yards, we were being advertising deliver, we were normally searching for a way to perform and make cash.”
Mother Enedina was also a large impact as a result of the way she cared for their family members and the local community.
“She managed an army of 11 little ones and no one ended up in lousy shape. We all survived the ’ 70s and the ’80s,” Casillas explained. “I sense like she could have been the CEO of any enterprise all over in this article if she had the time to do it instead of raising a household. So in between my mom’s mindset and my dad’s do the job ethic, I feel that was the foundation for the plans for my daily life.”
Now, he tries to go on people lessons he acquired increasing up to his personal young children and other moms and dads as very well.
“Work ethic is every thing. It commences at a toddler’s age. Make them function for what they want, even if it is just buying up their toys. Put a worth on their labor, since studying is earning and earning is discovering,” he mentioned.
Bridging the hole
Just before having into genuine estate and enterprise marketing and advertising, Casillas was a bartender for about two many years, which aided him build his interpersonal skills.
“I’ve been by way of each and every feasible scenario you can feel of in a bar,” he claimed. “If you do not master nearly anything about psychology being behind the bar as lengthy as I have been then you are not having to pay awareness . . . All people tells you everything. All people spills their guts. I’m like a priest to individuals with no faith.”
The first Latino Business enterprise Expo took put in 2007 the 2022 occasion is slated for Oct. 27. Two ended up canceled because of to the pandemic, but in accordance to Casillas, the momentum is again.
“The Latino Business Expo is a networking party on steroids, generally, for companies that are striving to endorse new products and solutions, who are wanting to employ the service of, who want to sample their new merchandise or just get purchasers,” he mentioned.
A vast selection of corporations are represented at the Latino Business Expo, which include insurance plan corporations, dentists and household-centered companies like jewelry makers who are just obtaining a commence. Foods and beverage organizations are also drawn to the event.
“A great deal of the dining places are sampling new merchandise on their menu. If you have something that you want to sample out, why not put it in entrance of 2,000 men and women,” he claimed.
Casillas claimed the identify Latino Business enterprise Expo was chosen due to the fact enterprises owned by Latinos had been underrepresented at other enterprise networking gatherings in the past. He additional that 99% of the suppliers at his functions speak English, and that achieving out to the Latino local community is vital to all corporations in Ventura County.
“Say your identify is Bob Smith and you really do not communicate a term of Spanish, and you have a solution to offer. Then my expo is the spot to be,” he discussed. “You’re heading to attain the Latino neighborhood and individuals who are bilingual. You are heading to reach every person. Mainly because the achievement of your organization is dependent on producing new connections and assembly persons. What I have carried out with it is, I’ve been capable to bridge the hole involving the Anglo and the Latino community.”
The party is restricted to 110 distributors who are all billed the exact cost of $600. Tickets to show up at value $10 at the doorway, but Casillas claimed he gives absent hundreds of free of charge tickets ahead of the event to everyone who asks. Most distributors return year immediately after calendar year.
“They’re finding organization out of it and they’re obtaining a fantastic time executing it. Due to the fact I have a 70% retention from a person celebration to the future,” he mentioned. “I have suppliers who have been at each individual solitary expo. If it was not operating, they wouldn’t be doing that.”
“As lengthy as I stay, I’ll do God’s work”
Casillas also donates his time to a variety of charities like the Salvation Military and Lion’s Club. “I just secured $2,500 for a bicycle program for the kids of Nyeland Acres . . . so I’m going to be offering about 25 bikes.”
Casillas stated his drive to assistance other individuals stems from a assure he built to his mother when he was about 19 yrs aged.
“She tried to drag me to church and was upset that I wasn’t church-heading. So I advised her, ‘As extended as I live I’ll do God’s perform.’ And that indicates serving to other people,” he reported. “I assume that this is spending homage to my mother.”
As for the legacy Casillas needs to depart behind?
“I just want people to know that I was normally there to aid. Normally making an attempt to make a variance to convey people jointly and I was shade-blind in the system. I really don’t discriminate from any person. Anyone who would like to make their business is welcome to be section of my crew and get included with us,” he claimed.
Latino Enterprise Expo